If you’re wondering whether you should print and supply roller banners for your clients, in our opinion the answer’s ‘yes!’ They’re an increasingly popular promotional tool that can be used whenever, wherever – at trade shows and events, in public areas such as receptions and foyers, at exhibitions and when giving talks and presentations. For small businesses, they’re an extremely cost-effective way of raising visibility on the move.

What is a roller banner?
Roller banners, also referred to as roll up banners, pop up stands or pull up banners, are, as the name suggests, retractable banners that have been designed to provide portable promotion that can be used over and over again. They comprise a printed graphic panel on a roll which sits in an aluminium, spring-loaded case that protects it during transportation and allows it to be stored neatly between uses. When needed, the banner is unrolled and the top of it attached to a pole that extends from the base. Roller banners are lightweight, portable and, with the right design, can add impact to any promotion or event.

The advantages of roller banners
Gone are the days when it was acceptable to bluetack a poster to the wall of your trade stand. Roller banners have plenty of benefits to recommend them over posters:
• They’re tough and durable – they can be used multiple times and still look good
• They can be printed on vinyl or polyester fabric, so no danger of accidental tears or dog-eared corners
• Grey backing prevents light shining through, so they can be positioned satisfactorily even in front of windows
• Today’s production methods ensure that whatever media is used, the image will be sharp, clear and impactful
• Digital printing offers stunning results, with colours which meet ISO standards
• Banner images won’t fade over time
• For outdoor use, banner stands with retractable feet can be employed to prevent blowing over
• Banners can be produced in a range of sizes and qualities to suit any budget
• Once retracted, banners take up no space and are easily portable
• Aluminium cases mean roller banners weigh very little
• They’re easy to put up and can be assembled by one person in a matter of minutes

SEDO sells a wide range of roller banner cassettes suitable for all applications, while our specialist roller banner media is one of our top sellers. We also offer premium budget stands that combines budget pricing with reliability and longevity – be warned, not all budget roller banners are as robust.

If you’re new to the roller banner market, we’ve got vast in-house experience and we can give you advice on any aspect of roller banner printing and production. Call us on 01268 724570 for more information or to place an order.